When it comes to luxury timepieces, most think of the precision and artistry of Swiss brands or the technological mastery of Japanese designs. However, Jaipur Watch Company (JWC), India’s first bespoke watch brand, has carved its niche with unparalleled craftsmanship, rooted in history, and a contemporary outlook. Since its inception in 2013 by Gaurav Mehta, this luxury micro-brand has exemplified the art of storytelling through watches, solidifying its place as a pioneer in the Indian watchmaking industry.
The Vision Behind Jaipur Watch Company
Jaipur Watch Company emerged from Gaurav Mehta’s deep fascination with history and storytelling. Growing up immersed in the allure of antique coins and stamps, Mehta envisioned integrating India’s rich heritage with modern luxury. His first experiment—a coin watch crafted using borrowed tools—laid the foundation for a brand that celebrates India’s past through its timeless creations.
“Each watch is more than a timepiece,” says Gaurav. “It’s a chapter of history preserved on your wrist.”
Early Challenges and Resilience
Launching a luxury watch brand in India was a radical concept in 2013. The market was unprepared, platforms like Instagram were nascent, and skepticism loomed. For the first few years, traditional marketing approaches dominated, with emphasis on word-of-mouth promotion and Facebook ads. Despite the hurdles, Jaipur Watch Company persevered by prioritizing quality and exclusivity.
A breakthrough moment arrived in 2014 when the brand adopted a shop-in-shop retail model. Another pivotal boost occurred in 2022 when JWC featured on Shark Tank India, gaining visibility nationwide. This led to the inauguration of its flagship store in Select Citywalk, Delhi, symbolizing its rise to prominence.
The Craft of Coin Watches
The cornerstone of Jaipur Watch Company’s identity is its coin watches. The British India ‘One Rupee 1947’ series, a favorite among collectors, embodies history and artistry. These limited-edition timepieces use vintage coins, like the iconic walking tiger symbol, evoking a sense of nostalgia and patriotism among Indian buyers.
“We’ve preserved enough inventory to create coin watches for the next three years without additional sourcing,” Gaurav explains. Such meticulous planning underscores the brand’s commitment to heritage conservation.
These handcrafted masterpieces routinely sell out within weeks of release, capturing the hearts of both horology enthusiasts and collectors. From the choice of materials to intricate detailing, each design epitomizes JWC’s pursuit of excellence.
From Bespoke Beginnings to Expansion
Initially tailored for niche clients, Jaipur Watch Company has expanded its reach across India and beyond. The brand now boasts five standalone stores, with plans to grow to ten franchises by year’s end. Interestingly, JWC operates a “franchise-owned, company-operated” model, ensuring consistent quality and brand experience across outlets. International aspirations are also taking shape, with Dubai identified as its first overseas market.
Women’s Luxury Watches: A Bold Step Forward
In a progressive leap, JWC ventured into designing exclusive collections for women. These elegant timepieces blend the sophistication of fine jewelry with advanced watchmaking craftsmanship. Designed with intricate detailing and adorned with precious stones, the women’s collection is a testament to the brand’s versatility.
“Women’s watches are not merely functional but are powerful expressions of personality,” notes Gaurav. This innovative line continues to resonate with individuals seeking a perfect balance between style and luxury.
Championing Polo: The Sport of Kings
Jaipur Watch Company has also established itself as the official timekeeper of India’s prestigious Put Polo events for the past three years. This collaboration led to the creation of the Polo Edition watch, distinguished by its green aesthetics and customizable features. It exemplifies JWC’s attention to detail while supporting the resurgence of polo in India.
“Polo has always been close to my heart,” says Gaurav, emphasizing that the partnership transcends financial gain, acting instead as a celebration of heritage and refinement.
Innovation and Exclusivity: The Bespoke Collection
Another facet of JWC’s craftsmanship lies in its ultra-limited Bespoke Collection. Inspired by Gaurav’s personal creations, such as a lapis lazuli watch inscribed with his name, this line features only 50 pieces, crafted from rare stones and unique design elements. Each piece is an epitome of exclusivity, offering clients a deeply personal connection with their timepiece.
The Future of Indian Luxury
Jaipur Watch Company’s journey encapsulates the spirit of ‘Make in India.’ It has not only redefined the luxury segment but also inspired other Indian micro-brands to venture into uncharted territories. By showcasing Indian heritage on a global stage, JWC is carving a path for homegrown luxury to thrive.
As JWC prepares to expand internationally, its focus remains unwavering—to combine tradition and innovation while delivering unparalleled quality. Whether through history-infused coin watches or modern designs, every JWC creation tells a story that transcends time.
A Jaipur Watch Company timepiece is more than just a watch; it’s a legacy waiting to be passed down.
